Coverfields

When agribusiness ‘One Crop’ approached us they were leaders in the biodegradable mulch film field, however their brand didn’t have the ability to sustain growth. Aiming to offer a seamless customer experience and expand the business in a competitive landscape we partnered with them to deliver a strategically sound path forward. Ikon articulated the brand proposition and shifted the communication strategy from B2C to B2B. We renamed the business in line with its offering and goals, and relaunched ‘Coverfields’ with a fresh new look.

For customers on the journey, no detail was left unturned. A robust SEO strategy coupled with integrated systems meant that all digital comms were connected, informative and offered a supportive process from search, enquiry to sales. We are always thrilled to work with a business that aligns with our beliefs and Coverfields is definitely pursuing better for the planet while offering genuine Australian innovation.