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Ms B’s Cakery

Bringing Bonnae Gokson’s vision to life for this project was an integral part of our branding role for the now legendary SEVVA Hong Kong. Spanning the entire top floor of the Princes Building it offered a veritable degustation of restaurants, indoor lounge, outdoor terrace, bars and the sweet spot which is Ms B’s Cakery.

Branding for the decadent Cakery uses the synergy between the fleeting delicacy of exotic butterflies and the moment of savouring delicious flavours as inspiration.

Our jewel-like illustration, rich colour and bold stripes are the perfect foil for the delicate contents and have adapted beautifully to multiple stand-alone stores across Hong Kong from packaging and seasonal promotions, to door handles and delivery trucks. With the versatility to metamorphosise as magically as our muse, the butterfly is immortalised in the award-winning books we’ve created ‘Butterflies and All Things Sweet’ and ‘Weddings, Butterflies & the Sweetest Dreams’.

 

  • This Is Ikon - Ms B’s Cakery
  • This Is Ikon - Ms B’s Cakery
  • “I had strong visions of what I wanted and Kate Dennis was able to give me different options of concepts that were both clever and interesting.”
    Bonnae Gokson — Director, Ms. B’s Cakery
    This Is Ikon - Ms B’s Cakery
  • This Is Ikon - Ms B’s Cakery
  • “I had strong visions of what I wanted and Kate Dennis was able to give me different options of concepts that were both clever and interesting.”
    Bonnae Gokson — Director, Ms. B’s Cakery
  • This Is Ikon - Ms B’s Cakery
    This Is Ikon - Ms B’s Cakery
  • This Is Ikon - Ms B’s Cakery