When Smartstone relaunched in 2011 we strategically positioned them as ‘the benchmark in stone’ with an aspiration brand vision. Ikon has since played an integral role in establishing the personality and identity that sets this brand apart from its competition. With the same core client-agency team working together in this dynamic partnership, our consumer-focused creative consistently heroes the product through evocative imagery and messaging. This Smartstone ‘signature’ tailors for various market segments (B2B and B2C) and has been applied seamlessly across all applications, from a personal mobile device to larger-than-life trade fair installations.
Smartstone today is considered an industry leader and is known for bringing product innovation and inspiration to Australian kitchen interiors.