Another year, another awesome opportunity to collaborate with our friends at Australia’s Academic and Research Network (AARNet). Annual Report 2023 ‘Growth in a new era of change’ called for a fresh interpretation of the brand guidelines as the organisation implemented a new strategic plan.

Themes of connectivity, collaboration and innovation are represented in the design through colour and pattern. A vibrant palette imbues a sense of optimism while also providing a code to content navigation. While abstract imagery and a system of interconnected shapes symbolise dynamic information exchange and progress.

AARNet is working to responsibly shape our future, facilitating data flow and connections via its powerful network (technology, researchers and educators). Our goal was to communicate progress in an engaging way to their stakeholders while respecting the important nature of the document.