Wrapping spring and our #brandedit series is Laura Stoddart.

A fitting celebration of the season, Laura Stoddart, a third-generation illustrator from the English countryside, is known worldwide for her work. She also knows how to make us blush!

“Working with Kate and This is Ikon was almost the best part of setting up my business, a joy from start to finish!”

This #brandedit series sprang from our website refresh and reconnecting with our work. We have been shining a light on a few of our favourite projects here throughout spring. Scroll back to check them out if you ...

The new Smartstone Sintered Collection folder from go to whoa.

Through sampling and fabric selection to print and prototypes, this bespoke product was no mean feat.

Bravo to everyone involved. Professional photography coming soon!

We’ve been giving ourselves (aka website) a little spring glow up and are enjoying seeing our work with fresh eyes. Thought we’d shine a light on a few #brandedit projects we are loving revisiting.

‘Coverfields agricultural mulch film has been scientifically developed to ensure a fully degradable product that leaves zero chemical residue and no environmental impact.’ coverfields.co

We dug deep for this one! Our client was already a leader in their field but plans for growth required reframing business strategy, a new name, fresh branding and effective digital comms. See

When building the brand palette for Quartz Clean we found inspiration in the ingredients. Each essential oil has a super power and plays an important role in the effectiveness of the product.

To tell this story we chose a colour-code where each hue captures the nature of the botanical and together artfully elevate the brand... similar to what they do literally, creating the product’s bespoke scent.

At Ikon, the proverb “necessity is the mother of invention” is a lived experience; some of our most innovative work is realised when seeking solutions to sticky situations and project constraints.

We relish a creative challenge, such as ‘how to soft-launch a hefty product with a nationwide audience when it is currently unavailable?'

Recently the realities were stacked against us with the need to generate crucial pre-launch interest in Smartstone’s new Sintered Collection; 22 natural stone-inspired surfaces, next-level vein detail and each slab at 3200 x 1600mm, weighing ...

NAIDOC Week, July 7 to 14 2024, is a time for Australians to honour the traditions, achievements, and voices of Aboriginal and Torres Strait Islander peoples. To get in the spirit of this year’s theme – Keep the Fire Burning! Blak, Loud and Proud – we took in a performance of Bangarra Dance Theatre’s Horizon at the Sydney Opera House (until July 13). As passionate Bangarra supporters, this was an inspiring way for us to celebrate First Nations culture and identity.

In our work, Ikon is proud of launching the ‘Drawing Us Together’ NAIDOC week initiative with Charter Hall ...

Another year, another awesome opportunity to collaborate with our friends at Australia’s Academic and Research Network (AARNet). Annual Report 2023 ‘Growth in a new era of change’ called for a fresh interpretation of the brand guidelines as the organisation implemented a new strategic plan.

Themes of connectivity, collaboration and innovation are represented in the design through colour and pattern. A vibrant palette imbues a sense of optimism while also providing a code to content navigation. While abstract imagery and a system of interconnected shapes symbolise dynamic ...