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    ICONS: Behind the Velvet Rope

    Client Work

    For ILA, Adelaide’s centre of immersive light and art, this exhibition featuring legendary 1970s and 80s music icons, was repositioned for a 2026 audience. Originally presented as ‘Behind the Velvet Rope’, Ikon introduced the title ICONS to capture the essence of the exhibition while creating a sharper, more memorable campaign identity.


    With a tight lead time and predominantly digital rollout, the creative needed to achieve immediate recognition while capturing the duality of the experience – an immersive, technology-driven exhibition that honoured Scott Hicks’ original ...

    21.06.26

    Hands-on at Ikon

    Studio Life
    Sights and textures of a hands-on day at Ikon. Dot’s paws to Pantone swatches, pushing pixels, and everything in between.
    22.08.25

    Shapeshifting

    Client Work

    Shapeshifting. Developing a graphic language with simple forms and subtle colour shifts can deliver a dynamic brand toolkit. It’s satisfying to find a range of moods and messaging cues by simply mixing up the combinations.

    05.08.25

    Full moon Friday

    Muse

    Full moon Friday! A project we’re working on in the studio has been getting us a little celestial lately. If, like us, you’re gazing up at night skies and wishing you knew more about astronomy, check out the ‘Sky Guide, Sydney Observatory’s Monthly Guide to the Southern Sky’ via the Powerhouse website…or better yet head down to the observatory one evening for a guided tour. It’s stellar!

     

    Image 2 is one of the most memorable night skies we’ve had the privilege to witness, from Kate’s trip with @uluruastrotours.

    11.07.25

    Beyond Connectivity

    Client Work

    Beyond Connectivity: Securing the Future of Research & Education. This year’s Annual Report theme highlights AARNet’s role in not just hosting Australia’s research and education data, but protecting it and empowering its users. Built on reliable infrastructure with cybersecurity at its core, AARNet supports the secure flow of knowledge across borders and centres.

     

    Driven by AARNet’s mission to empower people through connection, our design for this year’s annual report layers abstract graphics with realistic imagery to portray human interaction. The brand guidelines inspire a ...

    11.06.25

    Naala Badu

    Snap

    We had an incredible evening at Naala Badu for Late Night Wednesdays! This should be high on everyone’s list of must-see Sydney galleries, it’s a work of art in itself. The architecture creates a perfect blend of openness and transparency, seamlessly connecting with the landscape and anchored by a spectacular 150m rammed earth wall (see this IndesignLive article).⁠

     

    The name Naala Badu means ‘seeing waters’ in the Sydney language as the building overlooks the harbour. Interestingly, the original Art Gallery building, which faces the city and parklands, has been named Naala ...

    21.05.25

    Fig season

    Snap

    It’s fig season and we are big fans! Everything about them is luscious. Their form and colour, to texture and flavour.

     

    And they’re great friends with a few of our other favourites…such as goats cheese, honey, walnuts and wine!

     

    We also think they’d look mighty fine served on a Calacatta Viola vein.

     

    The second image is a detail from the kitchen render series our team created for the Smartstone Sintered Collection. ⁠

    11.04.25

    The idea arrives

    Muse

    "I’m interested in the tension between finding the idea and working hard at it. You’re sketching and it’s not there. And then you take a walk or you go swim and all of a sudden, the idea arrives, and that’s the lightness that I’m attracted to."

     

    We love this quote, extracted from Paola Antonelli’s interview with artist Rafaël Rozendaal titled ‘The Unbearable Lightness of Being Online’.

     

    Great read, diverse and interesting questions with insightful, thought-provoking answers. Check it out.

     

    And if you’re lucky enough to be in NYC see the exhibition IRL at ...

    07.03.25

    Insite Imagery

    Client Work

    “Ikon have literally made the Insite Imagery brand ‘pop’. Ikon’s impressive digital capabilities have delivered a new brand and website with longevity in a fast-moving industry – an investment of outstanding value.”

     

    Tim Morison, Founder and Creative Director, Insite Imagery

     

    Creativity is always fun but it really pays dividends when underpinned by sound strategy. For this project a dopamine colour palette energises the digital environment, while custom iconography serves as intuitive visual cues for navigation – guiding users through the site with clarity and ...

    03.02.25

    Time, tide, and texture

    Snap

    One beach. Six rocks. Thousands of years.

     

    Beauty in the details, shaped by time and nature. A few impressive specimens from Jack’s jaunt to Bullimah Beach in Killcare, NSW

    08.01.25

    wiggin’ out

    Studio Life

    Photo courtesy of Kate’s InDesign glitch. Obviously had enough and needs a break just as much as us!

    21.12.24

    Vacation Jam • besides

    Studio Life

    Picture this: you’ve clocked off work, packed your bags, loaded the car and are hitting the road to see family and friends for the holidays.

     

    Then you feel the temperature rise and everyone is completely freaking out because no one has their songs prepped...

     

    Thankfully you were on top of it and joined the Ikon collaborative playlist!

     

    You have just saved yourself seconds and your sanity. Ikon’s Vacation Jam • besides • is dishing up, not just what you want, but what you need this roadie season.

     

    Let’s go...jump on and join in. Add that song you’re thinking about ...

    20.12.24