Making your day
Client WorkWe collaborated with stylist Gemma Lush and photographer Benito Martin to bring our 'Making Your Day' concept to life for Charter Hall Retail with still-life photography. The creative direction aimed to enhance the 'convenience plus' shopping environment with literally larger-than-life everyday essentials.
Showcasing an unexpected mix of products which are all available in the retail environment, delivers the message 'Making Your Day…Brighter, Easy, Fun, Crafty, Tasty, Fresh.'
25.09.21
Fitkids!
Client WorkCharter Hall, use values-led campaigns to attract customers into their shopping centres, thus benefitting their tenants. As their creative partner, it is our role to collaborate and further develop each campaign idea through design.
In this case, Ikon presented FitKids and breathed life into the family-focussed experiences, with animation of the mascots we had previously created for the brand. Carla Koala, Wilma the Wombat, Lachie the Cockie and Pete Platypus, preside over a series of dynamic experiences and incentives, exercising each character’s personality through its role within ...
20.04.21 
This is_connected
Client WorkUse 2020 vision to show us a new future
The past twelve months shifted our perspective. It altered the way we behave and what we value. We’re choosing brands to match; ones that show they understand us and they care. We’re looking for businesses that guide us to a better way of being. Will your brand do that?
Together, let’s design a new world.
Show me the way home
Inspire us with a new way to live. Take us to a bright future with products and services that tantalise us and show us the way. Influence us with your unique style and the way you behave. Gain our ...
19.04.21
Retro refresh
Client WorkIkon is a big fan of a logo refresh, especially when being tasked with the challenge of incorporating existing elements in a new way. We have recently tackled this brief for two shopping centres, Albany Plaza and Currimundi Markets. Although on opposite coasts of Australia, they are part of the same Charter Hall retail ‘family’ and both have icons in their logos which resonate with their communities; the whale and the starfish respectively. Our solution was to modernise these illustrative devices, plus update colour palette and typography. Together these refinements bring a ...
30.03.21
Colourful Constructs
Client WorkHaving a long-standing relationship with AARNet, Ikon was tasked to create their new video collateral. We took the opportunity to explore the existing guidelines bringing the palette to life through imagery and dynamic colour combinations.
The result stays true to the brand but demonstrate how reinterpreting elements can deliver a fresh perspective. 2020 was a good year for evolution.
Watch the full video here.
05.02.21
This is_pioneering
Client WorkStart something new
It’s a new year, a new world and the perfect time to start something brand-spanking new. It might be a startup, side hustle or a whole new offering. Head off into unchartered territory and do something amazing. But don’t go it alone. Bring a creative partner along for the journey and help shape your offering from the ground up.
Together, let’s design a new world.
Even trailblazers need to know where they're going
Put your brand under the microscope with a considered brand strategy that helps map out its unique DNA. No matter its shape, size or budget, ...
2021 beckons brightly
Studio LifeWhat a year it’s been…
for re-kindling creativity, re-discovering local and giving new things a go. What a year for championing the underdog and for human kindness. 2021 beckons brightly. Let’s keep these things close and use our experience to design a better future. Wishing you, your friends and families – wherever they might be, a Christmas full of soul. We'll be taking a break from Friday 18 December until Wednesday 6 January. 18.12.20
for re-kindling creativity, re-discovering local and giving new things a go. What a year for championing the underdog and for human kindness. 2021 beckons brightly. Let’s keep these things close and use our experience to design a better future. Wishing you, your friends and families – wherever they might be, a Christmas full of soul. We'll be taking a break from Friday 18 December until Wednesday 6 January. 18.12.20