Ikon is a big fan of a logo refresh, especially when being tasked with the challenge of incorporating existing elements in a new way. We have recently tackled this brief for two shopping centres, Albany Plaza and Currimundi Markets. Although on opposite coasts of Australia, they are part of the same Charter Hall retail ‘family’ and both have icons in their logos which resonate with their communities; the whale and the starfish respectively. Our solution was to modernise these illustrative devices, plus update colour palette and typography. Together these refinements bring a contemporary edge while retaining the integrity of heritage, location and brand. 30.03.21