Smartstone Website

When Smartstone’s website reached its technological use-by date, Ikon was engaged to update their digital offering, from strategy through to build and launch. Beyond purely enhancing the brand’s online presence with a design refresh and content update, the objectives behind the new website creation were complex and multi-faceted.

We needed to deliver a supremely functional, best-in-class online experience while simultaneously launching an entirely new product amidst industry upheaval. It was also essential that the site catered to diverse audiences and consumers at various stages of their ‘funnel’ journey, while creating an adaptable sales tool for the Smartstone team.

To achieve these goals for our client we partnered with a digital transformation agency and a specialist digital marketing outfit to focus on SEO. The process and successful outcome is a testament to all involved.

The resulting website, which went live in March 2024, is a refined and streamlined branded environment designed to hero key imagery across desktop and mobile. Informative and inspirational content is accessed via multiple pathways using efficient universal navigation, a mega menu, quick links and product filter functions. Users have the option of adding products to Favourites and ordering samples with ease, as well as visiting the virtual gallery to view the Smartstone Sintered Collection and finding a stockist. Scroll through this project below, see more of our work for this new collection here or visit smartstone.com.au.