"I’m interested in the tension between finding the idea and working hard at it. You’re sketching and it’s not there. And then you take a walk or you go swim and all of a sudden, the idea arrives, and that’s the lightness that I’m attracted to."

We love this quote, extracted from Paola Antonelli’s interview with artist Rafaël Rozendaal titled ‘The Unbearable Lightness of Being Online’.

Great read, diverse and interesting questions with insightful, thought-provoking answers. Check it out.

And if you’re lucky enough to be in NYC see the exhibition IRL at ...

“Ikon have literally made the Insite Imagery brand ‘pop’. Ikon’s impressive digital capabilities have delivered a new brand and website with longevity in a fast-moving industry – an investment of outstanding value.”

Tim Morison, Founder and Creative Director, Insite Imagery

Creativity is always fun but it really pays dividends when underpinned by sound strategy. For this project a dopamine colour palette energises the digital environment, while custom iconography serves as intuitive visual cues for navigation – guiding users through the site with clarity and ...

One beach. Six rocks. Thousands of years.

Beauty in the details, shaped by time and nature. A few impressive specimens from Jack’s jaunt to Bullimah Beach in Killcare, NSW

Photo courtesy of Kate’s InDesign glitch. Obviously had enough and needs a break just as much as us!

Picture this: you’ve clocked off work, packed your bags, loaded the car and are hitting the road to see family and friends for the holidays.

Then you feel the temperature rise and everyone is completely freaking out because no one has their songs prepped...

Thankfully you were on top of it and joined the Ikon collaborative playlist!

You have just saved yourself seconds and your sanity. Ikon’s Vacation Jam • besides • is dishing up, not just what you want, but what you need this roadie season.

Let’s go...jump on and join in. Add that song you’re thinking about ...

With a cherry on top!

Well 2024, you’ve been a smorgasbord…plenty of tasty morsels, some delicious new flavour combinations and a few others that we are glad weren’t a double-helping!

Nevertheless, the rewards are in the experience and we’ve relished every dish 2024 served, like a 12 course degustation.

Grateful to share our table with community, creativity, camaraderie; and a toast to our clients who make it all possible. Thank you.

In the spirit of sharing meals this year, we are supporting the Wayside Chapel’s ‘donate a plate’ initiative providing ...

Wrapping spring and our #brandedit series is Laura Stoddart.

A fitting celebration of the season, Laura Stoddart, a third-generation illustrator from the English countryside, is known worldwide for her work. She also knows how to make us blush!

“Working with Kate and This is Ikon was almost the best part of setting up my business, a joy from start to finish!”

This #brandedit series sprang from our website refresh and reconnecting with our work. We have been shining a light on a few of our favourite projects here throughout spring. Scroll back to check them out if you ...

Sharing the palette from Jack’s North African odyssey and the cities that inspired each colour.

Pic 1 and 3: Kairouan

Pic 2: Amphitheatre of El Jem

Pic 4: Great Mosque of Kairouan

Pic 5: Pyramid of Djoser

Pic 6: Valley of the Kings

Making colour palettes that fit any brand or business is our specialty! If you think we can help with a project or business idea, get in touch via email or social media channels. We would love to hear from you!

Whether it’s negronis in Tokyo, a spritz in Lisbon or kicking back in our hometown...we are partial to cocktail-savouring* (and snapping) with friends.

*we prefer to sip sans-straw.

Negronis snapped by Kate. Porto Tónico captured by Jack.

The new Smartstone Sintered Collection folder from go to whoa.

Through sampling and fabric selection to print and prototypes, this bespoke product was no mean feat.

Bravo to everyone involved. Professional photography coming soon!

Creative block can feel like the road from Aswan to Abu Simbel... but we found the palette for an upcoming project.

We’ve been giving ourselves (aka website) a little spring glow up and are enjoying seeing our work with fresh eyes. Thought we’d shine a light on a few #brandedit projects we are loving revisiting.

‘Coverfields agricultural mulch film has been scientifically developed to ensure a fully degradable product that leaves zero chemical residue and no environmental impact.’ coverfields.co

We dug deep for this one! Our client was already a leader in their field but plans for growth required reframing business strategy, a new name, fresh branding and effective digital comms. See